Martin Dubin explains that executive coaching is fundamentally different from psychotherapy because it is built around improving performance rather than treating dysfunction. While therapy helps people recover and build psychological health, executive coaching helps already successful leaders increase their effectiveness through greater self awareness, feedback, leadership development, and behavior change.

He also emphasizes that lasting leadership growth requires more than advice or mentoring. Effective coaching combines the science of leadership with the science of behavior change, helping leaders recognize blind spots, understand how their personality influences others, and make meaningful behavioral changes that positively impact their teams and organizations.

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